Hearts for Home Care has had a busy year, working to secure public and legislative awareness to home care challenges across the industry. Over the first half of 2021, the duo of Alisa Fox and Marissa Fogal has worked in conjunction with BAYADA’s Government Affairs office to urge legislators to recognize and address home care industry challenges through user-generated traditional media and social media coverage. Over the past three months, the Public Affairs team launched three state-wide media campaigns in Pennsylvania, New Jersey, and North Carolina focusing on the lack of state funding for both Private Duty Nursing (PDN) and Personal Care Assistant (PCA) programs, securing media coverage in major outlets like The Inquirer, NJ.com, and Spectrum News—all of which have garnered a total of 43,452,500 views.
Through their dedicated Hearts for Home Care social media efforts—which were formally added in September of last year—the Public Affairs team has been able to increase their audience reach to an additional 114,400 people over the three state-wide media campaigns, and these efforts only continue to grow.
BAYADA’s Public Affairs team, in conjunction with the Government Affairs office, continues to advocate for medically fragile individuals and bring legislative action to the issues these populations face. To stay informed on important home care industry news and media updates, please follow Hearts for Home Care Advocacy on Facebook and Twitter!
BAYADA has used public affairs
efforts throughout the past several years. That is—in states where GAO and
state leadership knew that increased public awareness and engagement would
reinforce a strong lobbying message, GAO deployed these efforts, which resulted
in increased legislative & regulatory pressure on BAYADA’s key issues. This
was particularly true where BAYADA, home care recipients, and the industry
needed rate increases to stay sustainable and to be able to recruit and retain
enough caregivers to meet clients’ demand.
2019 was the first year that
BAYADA invested in a full-time public affairs program. Here, public affairs staff
executed several state-specific campaigns to further BAYADA’s legislative
agenda, as well as an “umbrella” campaign to highlight the challenges seen
regularly on the national home care and home health care front.
GAO enlisted public affairs firm
Regan Communications Group (RCG) full-time to put clients’ and caregivers’
stories in the spotlight. No easy task, especially as media and newsworthy
issues tend to change minute-by-minute, RCG regularly delivers by getting GAO’s
legislative message out via broadcast, print, and non-traditional media
outlets. As a result of full-time public affairs efforts in 2019, state
governments heard us loud and clear, and often made policy changes in order to
help alleviate the issues BAYADA staff, clients, and families faced.
Below, see a list of media that
BAYADA’s GAO was able to gain through its partnership with RCG in 2019: