2020 Ambassador of the Year: Brad Needham

Advocacy became part of the culture at BAYADA Home Health Care a little over 10 years ago out of a need for a collective voice to speak on behalf of our clients, families, and field staff who are impacted every day by home care

As Chief Government Affairs Officer Dave Totaro, likes to say, “If you want to go fast, go alone. If you want to go far, go together.” That’s why we created the Hearts for Home care program. The more voices in support of home care, the better we can protect the industry and the millions of US residents in need of this care. If politicians, media, and key decisionmakers aren’t aware of the challenges facing home care today–and the essential benefit it provides to our most vulnerable populations—they won’t be part of the solution.

So, we banded together a voluntary group of advocates within the company with the single purpose of acting as a voice for those in the home care community that may not have had the opportunity otherwise ─ they are our Hearts for Home Care Ambassadors. 

Our ambassadors serve as the liaison between the Hearts for Home Care advocacy team and their co-workers and home care community. Their primary responsibility is to develop and foster relationships with their direct-constituent legislators to spread awareness and advocate for better wages for field staff, more approved hours for clients, and the overall governmental investment in the home care industry. Year after year, our ambassadors go above and beyond to ensure legislators are aware of the crucial importance of home care for so many families across the country. 

Last week, Hearts for Home Care presented the 2020 National Ambassador of the Year Award to director of Assistive State Programs in Delaware, Bradley Needham for his role as a dedicated, passionate, and influential ambassador. Throughout 2020, Brad quickly became one of Delaware’s “go to” senior ambassadors, solidifying himself as a strong leader in the advocacy realm. There has never been an elected official who he hasn’t been willing to speak with, a town hall he hasn’t been willing to attend, or an action alert he hasn’t acted on.

Delaware State Representative, Mike Smith congratulating AOTY winner, Brad Needham.

Brad brings tremendous passion to his work as a senior ambassador, as well as a knowledge of home care that almost always sets the tone for his legislative meetings. Even as 2020 brought new and unique challenges to the government advocacy space, Brad continued to meet them head on, going so far as to take ownership of developing and maintain relationships with new and veteran legislators on both sides of the aisle.

Brad helped lead the effort in securing a home health aide rate floor in Delaware, ensuring home health aide reimbursement rates are equitable or above market averages. When organizations like H4HC advocate for those who can’t advocate for themselves, change for the better can happen ─ new laws are drafted and policies are amended to strengthen support of these important services.

Advocacy Matters!

At Hearts for Home Care, we help those that care about home care by enabling you to get involved at the capacity in which you’re able to do so. Email us at advocacy@bayada.com or follow us on Facebook.com/Hearts4HomeCare in order to learn more about the home care advocacy community and find opportunities to get involved.

Hearts for Home Care Brings Legislative and Public Awareness to over 43 Million Viewers

Hearts for Home Care has had a busy year, working to secure public and legislative awareness to home care challenges across the industry. Over the first half of 2021, the duo of Alisa Fox and Marissa Fogal has worked in conjunction with BAYADA’s Government Affairs office to urge legislators to recognize and address home care industry challenges through user-generated traditional media and social media coverage. Over the past three months, the Public Affairs team launched three state-wide media campaigns in Pennsylvania, New Jersey, and North Carolina focusing on the lack of state funding for both Private Duty Nursing (PDN) and Personal Care Assistant (PCA) programs, securing media coverage in major outlets like The Inquirer, NJ.com, and Spectrum News—all of which have garnered a total of 43,452,500 views.

Through their dedicated Hearts for Home Care social media efforts—which were formally added in September of last year—the Public Affairs team has been able to increase their audience reach to an additional 114,400 people over the three state-wide media campaigns, and these efforts only continue to grow.

BAYADA Director and Hearts for Home Care’s Senior Ambassador Hakeem Gaines speaking to reporters about the workforce shortage and retention issues with North Carolina’s Private Duty Nursing (PDN) program.

BAYADA’s Public Affairs team, in conjunction with the Government Affairs office, continues to advocate for medically fragile individuals and bring legislative action to the issues these populations face. To stay informed on important home care industry news and media updates, please follow Hearts for Home Care Advocacy on Facebook and Twitter!